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Facebook ships an experimental app for couples

Today, Facebook quietly released a new app for couples. Called Tuned, the new release is a multimedia messaging app designed to help significant others communicate.
The app is available for download in the U.S. and Canada, app analytics firm Sensor Tower tells us. Tuned was developed and released by Facebook’s New Product Experimentation (NPE) team. The division is — as the name suggests — very experimental and thus a bit quicker to pull the plug on projects if they don’t show traction.
The Tuned app arrives during a very interesting time for couples. Couples that live together are spending every waking moment in each other’s presence in the midst of quarantine and could probably never have less of a need for an app like this. For couples that don’t live together, there’s more of an appeal, as people are emboldened to build out digital toolsets to stay close with their partners during an unprecedented time.
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