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NASCAR retains sponsors for esports series as Bubba Wallace loses his

NASCAR drivers can now lose real-world sponsors for conduct in virtual competition.
That’s what happened to Bubba Wallace on April 5 when he rage-quit a race in the eNASCAR iRacing Pro Invitational — a substitute for the sport’s live rubber-to-pavement action during the COVID-19 pandemic.
As live audience sports organizations have paused playoffs and closed stadiums, NASCAR has found traction in an esports alternative to keep racing and sponsorships going through the coronavirus crisis.
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