Hims launches group therapy services as first foray into broader mental health initiative

Hims, the startup consumer health brand providing out-of-pocket physician services online, has launched group therapy services through its Hims and Hers brands as part of an initial push into mental health services.
The company first began exploring opportunities to expand into the mental health category around eight months ago, and accelerated its pace to respond to increased consumer demand cery aused by the COVID-19 pandemic.
Mental health and wellness has become a huge business opportunity for consumer startups as the stigma around seeking treatment for mental health issues has abated.