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Salesforce grabs Vlocity for $1.33B, a startup with $1B valuation

It’s been a big news day for Salesforce . It announced that Co-CEO Keith Block would be stepping down, and that it had acquired Vlocity for $1.33 billion in an all-cash deal.
It’s no coincidence that Salesforce targeted this startup. It’s a firm that builds five industry-specific CRMs on top of Salesforce — communications and media, insurance and financial services, health, energy and utilities and government and nonprofits — and Salesforce Ventures was also an investor. This would appear to have been a deal waiting to happen.
Brent Leary, founder and principal analyst at CRM Essentials says Salesforce saw this as an important target to keep building the business. “Salesforce has been beefing up their abilities to provide industry specific solutions by cultivating strategic ISV partnerships with companies like Vlocity and Veeva (which is focused on life sciences). But this move signals the importance of making these industry capabilities even more a part of the platform offerings,” Leary told TechCrunch.
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