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When that AI company isnt really an AI company

Artificial intelligence is one of the most important fields in technology right now, which makes it ripe for buzzword-savvy startups to leverage for attention. But while machine learning and related technologies are now frequently employed, its less common that its central to a companys strategy and IP.
Its important to note that this sort of posturing doesnt necessarily mean a company is bad its entirely possible they have an overzealous communications department or PR firm. Just consider the following points warning signs if you hear these terms, dig a little deeper to find out exactly what the company does.

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There are innumerable variations on this particular line, which is a red flag that the company is trying to paint itself with the AI brush rather than differentiate by other means.
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