Facebooks latest transparency tool doesnt offer much so we went digging

Just under a month ago Facebook switched on global availability of a tool which affords users a glimpse into the murky world of tracking that its business relies upon to profile users of the wider web for ad targeting purposes.
Facebook is not going boldly into transparent daylight but rather offering what privacy rights advocacy group Privacy International has dubbed a tiny sticking plaster on a much wider problem.
The problem its referring to is the lack of active and informed consent for mass surveillance of Internet users via background tracking technologies embedded into apps and websites, including as people browse outside Facebooks own content garden.
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