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Trump’s Election Day YouTube takeover plan feels very different in 2020

According to a report from Bloomberg, the Trump campaign called dibs on some of the most prized ad space online in the days leading up to the 2020 U.S. election.
Starting in early November and continuing onto Election Day itself, the campaign will reportedly command YouTube’s masthead, the space at the very top of the video sharing site’s homepage. YouTube is now the second most popular website globally after the online video platform overtook Facebook in web traffic back in 2018. Bloomberg didn’t report the details of the purchase, but the YouTube masthead space is reported to cost as much as a million dollars a day.
The Trump campaign’s ad buy is likely to rub the president’s many critics the wrong way, but it isn’t unprecedented. In 2012, the Obama campaign bought the same space before Mitt Romney landed the Republican nomination. It’s also not a first for the Trump campaign, which bought banner ads at the top of YouTube last June to send its own message during the first Democratic debate.
Trump’s Election Day YouTube takeover plan feels very different in 2020
Screenshot of the Trump campaign’s June 2019 YouTube ads via NPR/YouTube
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