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Retail optimization startup Teikametrics raises $15M as it expands beyond Amazon and beyond ads

Teikametrics, a startup that helps retailers optimize their online ad spending, has raised $15 million in additional funding.
The company launched with the goal of helping Amazon sellers advertise more effectively. More recently, it launched a similar partnership with Walmart.
CEO Alasdair McLean-Foreman said that on both platforms, the startup’s Flywheel platform can improve the ad-buying process using retailer data about things like transactions, inventory and pricing.
McLean-Foreman praised Amazon for creating “an incredible closed loop” where “millions of consumers [are] meeting millions of suppliers across the long tail.” And of the other online platforms, he said Walmart is “the one that’s closest to parity.”
He added that by working with Teikametrics, retailers (whether they’re third-party sellers, or brands promoting products that Amazon and Walmart are selling themselves) can optimize their campaigns across both marketplaces, and eventually on other platforms as well.

Teikametrics raises $10M to optimize Amazon ads
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