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Kensho Healthcare publicly launches its “antithesis of Goop”

Last year, when co-founders Danny Steiner and Krista Berlincourt first debuted Kensho Health, their directory and information service for holistic medicine, Berlincourt called it “the antithesis of Goop”.
While Gwyneth Paltrow’s lifestyle brand startup serves up a heady mix of unverified pseudo-scientific claims alongside long-standing holistic practices, Steiner and Berlincourt focused on the verified and verifiable claims coming out of the medical community.

Kensho, ‘the antithesis of Goop,’ launches a research-based guide to natural medicine
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