Instagrams Boomerang evolves with SloMo, Echo, & Duo effects

Nearly five years after launching, Instagrams back-and-forth video loop maker Boomerang is finally getting a big update. Users around the globe can now add SlowMo, Echo blurring, and Duo rapid rewind special effects to their Boomerangs, as well as trim their length. This is the biggest creative upgrade yet for one of mobiles most popular content creation tools.

The effects could help keep Instagram interesting. After so many years of Boomerangs, many viewers simply skip past them in Stories after the first loop since theyre so consistent. The extra visual flare of the new effects could keep peoples attention for a few more seconds and unlock new forms of comedy. Thats critical as Instagram tries to compete with TikTok, which has tons of special effects that have spawned their own meme formats.
Starting today, people on Instagram will be able to share new SloMo, Echo and Duo Boomerang modes on Instagram a Facebook company spokesperson tells TechCrunch. Your Instagram camera gives you ways to express yourself and easily share what youre doing, thinking or feeling with your friends. Boomerang is one of the most beloved camera formats and were excited to expand the creative ways that you can use Boomerang to turn everyday moments into something fun and unexpected.
Instagrams Boomerang evolves with SloMo, Echo, & Duo effects

The new Boomerang tools can be found by swiping right on Instagram to open the Stories composer, and then swiping left at the bottom of the screens shutter selector. After shooting a Boomerang, an infinity symbol button atop the screen reveals the alternate effects and video trimmer.
Typically, Boomerang captures one second of silent video which is then played forward and then in reverse three times to create a six second loop that can be shared or downloaded as a video. Here are the new effects you can add plus how Instagram described them to me in a statement:

SlowMo Reduces Boomerangs to half-speed so they play for two seconds in each direction instead of one second. Slows down your Boomerang to capture each detail

Echo Adds a motion blur effect so a translucent trail appears behind anything moving, almost like youre drunk or tripping. Creates a double vision effect.

Duo Rapidly rewinds the clip to the beginning with a glitchy, digitized look. Both speeds up and slows down your Boomerang, adding a texturized effect.

Trimming Shorten your Boomerang with similar controls to iPhones camera roll or the Instagram feed video composer. Edit the length of your Boomerang, and when it starts or ends.

Instagrams Boomerang evolves with SloMo, Echo, & Duo effects

The effects arent entirely original. Snapchat has offered slow-motion and fast-foward video effects since just days after the original launch of Boomerang back in 2015. TikTok meanwhile provides several motion blur filters and glitchy digital transitions. But since these are all available with traditional video, unlike on Instagram where theyre confined to Boomerangs, theres more creative flexibility to use the effects to hide cuts between takes or play with peoples voices.
Hopefully well see these features brought over to Instagrams main Stories and video composers. Video trimming would be especially helpful since a boring start to a Story can quickly lead viewers to skip it.
Instagram has had years of domination in the social video space. But with Snapchat finally growing again and TikTok becoming a global phenomenon, Instagram must once again fight to maintain its superiority. Now approaching 10 years old, its at risk of becoming stale if it cant keep giving people ways to make hastily shot phone content compelling.
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