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Damon Motors targets Tesla owners with its 200 MPH hyper-safe e-moto

Damon Motorcycles doesn’t want to become the Tesla of e-moto companies. But the startup does believe its EV two-wheeler is the first to capture the ethos of Tesla owners.
That’s the target market for Damon’s new $24,995 Hypersport, according to CEO Jay Giraud.
The Vancouver-based startup unveiled the e-motorcycle today at the Consumer Electronics Show in Las Vegas, after offering a teaser in December.
Damon’s Hypersport has a 200 mph top-speed, 200 miles of highway range, 147 ft-lbs of torque, charges to 80% in 20 minutes and weighs less than 500 pounds, Giraud told TechCrunch on a call.
The company’s new EV is cloud-connected, manages performance through digital riding modes and will get riders from 0-60 mph in less than 3 seconds.
These specs alone would make the Hypersport impressive in an increasingly competitive e-moto market, but they’re only part of the Damon package. The seed-stage company also creates proprietary, digital safety technology engineered to overcome (what it sees as) common flaws in motorcycle design.
Damon Motors targets Tesla owners with its 200 MPH hyper-safe e-moto

“We’re trying to change the industry by addressing the issues of safety and handling and comfort and the problems that have persisted with everyone in the industry, including all the e-moto companies today,” Giraud told TechCrunch in December.
To that end, Damon has positioned its Hypersport as an ultra-fast, smart and safe motorcycle by infusing it with unique tech features. To start, the EV is equipped with the company’s CoPilot system, which uses sensors, radar and cameras to detect and track moving objects around the motorcycle — including blind spots — and alert riders to danger.
Damon Motors targets Tesla owners with its 200 MPH hyper-safe e-moto

Damon has also addressed the one-size-fits-all problem in motorcycle design, integrating a system on its Hypersport for adjustable ergonomics. The startup’s debut EV allows riders to electronically shift the motorcycle’s windscreen, seat, foot-pegs and handlebars to accommodate different positions and conditions — from upright city riding to more aggressive high-speed runs.
Damon is taking pre-orders for its Hypersport and will enter a stagnant American motorcycle market that’s becoming crowded with EV offerings.
New motorcycle sales in the U.S. have dropped by roughly 50% since 2008 — with sharp declines in ownership by everyone under 40 — and have never recovered, according to Motorcycle Industry Council stats.
In a bid to revive sales and the interest of younger riders, in 2019 Harley-Davidson became the first of the big gas manufacturers to offer a street-legal e-moto for sale in the U.S. — the LiveWire — which is a forerunner to an HD product-line of electric-powered two-wheelers.
Damon Motors targets Tesla owners with its 200 MPH hyper-safe e-moto
Harley-Davidson’s LiveWire
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