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YouTube starts limiting ad targeting and data collection on kids content

YouTube now officially limits the amount of data it and creators can collect on content intended for children, following promises made in November and a costly $170 million FTC fine in September. Considering how lucrative kids’ content is for the company, this could have serious financial ramifications for both it and its biggest creators.
The main change is, as announced in November, that for all content detected or marked as being for kids, viewers will be considered children no matter what. Even if you’re a verified, paying YouTube Premium customer (we know you’re out there) your data will be sanitized as if YouTube thinks you’re a 10-year-old kid.

Children’s privacy costs just $170 million for Google in settlement with the FTC
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