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Style Theory, a fashion rental startup in Southeast Asia, raises $15 million led by SoftBank Ventures Asia

Style Theory, a platform for renting designer apparel in Indonesia and Singapore, announced today it has raised $15 million in Series B funding. The startup says this is the first closing of the round. It was led by SoftBank Ventures Asia, the early-stage venture arm of SoftBank Group, with participation from other investors including Alpha JWC Ventures and the Paradise Group.
Both SoftBank Ventures Asia and Alpha JWC Ventures are returning investors and previously participated in Style Theory’s Series A.
Founded in 2016 by Raena Lim and Chris Halim to counteract the waste created by fast fashion, Style Theory currently has more than 50,000 pieces of clothing and 2,000 designer bags in its inventory. In addition to its app, the company opened a flagship store on Orchard Road in Singapore last month. On average, Style Theory’s subscribers rent up to 20 pieces of clothing and two designer bags a month and it has delivered more than one million items since launching, its founders say.
Style Theory, a fashion rental startup in Southeast Asia, raises $15 million led by SoftBank Ventures Asia
Style Theory co-founders Raena Lim and Chris Halim
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