Holoride makes its in-car VR available to the public for the first time

Audi spin-out Holoride is launching to the general public for the first time, though a collaboration with Ford and Universal Pictures . The young company is focused on a unique twist on virtual reality: In-car VR, to be experienced by a passenger while a vehicle is in motion.
VR in cars might sound like a bit of a conflicted or risky proposition, but it actually makes a lot of sense once you understand more about Holoride’s approach. TechCrunch took it for a spin at CES this year, and found that the technology’s ability to match a car’s movements to virtual immersive environment made for a surprisingly impressive experience.
The company has previously shown off underwater adventures, as well last a Marvel Avengers-themed story, but the one it’s launching for the public is a ‘Bride of Frankenstein’ ride which will be on offer for free between October 14 and November 9 at Universal CityWalk in Hollywood. Per the news release describing the adventure, there are virtual monsters and obstacles to overcome, and all of it is mapped to the ride you take inside a new 2020 model year Ford Explorer SUV.
Holoride makes its in-car VR available to the public for the first time
Entertainment technology startup, holoride teams up with Ford and Universal Pictures to create “Universal Monsters Presents Bride of Frankenstein holoride” – a highly immersive VR experience available complimentary to the public at Universal CityWalk Hollywood
See also:
Leave a comment
  • Latest
  • Read
  • Commented
Calendar Content
«    Май 2020    »