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This Week in Apps: AltStore, acquisitions and Google Play Pass

The app industry shows no signs of slowing down, with 194 billion downloads in 2018 and over $100 billion in consumer spending. People spend 90% of their mobile time in apps and more time using their mobile devices than watching TV. In other words, apps arent just a way to spend idle hours theyre a big business. And one that often seems to change overnight. In this new Extra Crunch series, well help you keep up with the latest news from the world of apps including everything from the OSs to the apps that run upon them, as well as the money that flows through it all.
This week, alternatives to the traditional app store is a big theme. Not only has a new, jailbreak-free iOS marketplace called AltStore just popped up, weve also got both Apple and Google ramping up their own subscription-based collections of premium apps and games.
Meanwhile, the way brands and publishers want to track their apps success is changing, too. And App Annie the company that was the first to start selling pickaxes for the App Store gold rush is responding with an acquisition that will help app publishers better understand the return on investment for their app businesses.

Headlines


AltStore is an alternative App Store that doesnt need a jailbreak


An interesting alternative app marketplace has appeared on the scene, allowing a way for developers to distribute iOS apps outside the official App Store, reports Engadget without jailbreaking, which can be difficult and has various security implications. Instead, the new store works by tricking your device into thinking youre a developer sideloading apps. And it uses a companion app on your Mac or PC to re-sign the apps every 7 days via iTunes WiFi syncing protocol. Already, its offering a Nintendo emulator and other games, says The Verge. And Apple is probably already working on a way to shut this down. For now, its live at Altstore.io.


Very excited to officially announce AltStore: an alternative app store for iOS no jailbreak required. Launching this Saturday, September 28, but you can download the preview TODAY https://t.co/M7nULBV28p
Riles ??? (@rileytestut) September 25, 2019
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