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DHL expands Africa eShop online retail app to 34 countries

DHL has expanded its DHL Africa eShop business to 13 additional markets, upping the presence of the global shipping companys e-commerce platform to 34 African countries.
DHL href="https://techcrunch.com/2019/04/11/dhl-launches-africa-eshop-app-for-global-retailers-to-sell-into-africa/">went livewith the digital retail app in April, bringing more than 200 U.S. and U.K. sellers from Neiman Marcus to Carters online to African consumers.
Africa eShop operates using startupMallforAfrica.comswhite label fulfillment service,Link Commerce. Similar to MallforAfricas model, the arrangement allows Africa eShop users to purchase goods directly from the websites of any of the apps global partners.
This weeks expansion is the second for DHLs Africa eShop, after adding 9 markets in May.
DHLs moves run parallel to significant developments this year in the Africas online retail scenenamely Jumias big capital raise through its IPO.
Here are Africa eShops latest additions: Angola, Benin, Burkina Faso, Burundi, Chad, Ethiopia, Guinea, Lesotho, Namibia, Niger, Sudan, Togo, and Zimbabwe.
MallforAfrica CEO Chris Folayan points to the novelty of online sales in many of Africa eShops new markets.
For some of these countries no one has really tapped into e-commerce the way were tapping into it, with an ability to buy online and also buy online directly from places like Macys or Amazon, he told TechCrunch on a call.
DHL expands Africa eShop online retail app to 34 countries

Payment methods include local fintech options, such as Nigerias Pagaand KenyasM-Pesa. DHL Africa eShop leverages the shipping giants existing delivery structure on the continent, through its DHL Express courier service.
To add some context, someone with a mobile phone and bank account in, say, Niger can now use DHLs app to shop at Macys.com and have anything from designer sneakers to kitchenware shipped to their doorstep in Central-Africa.
DHL expands Africa eShop online retail app to 34 countries

DHL Africa eShop is also offering incentives to entice first-time digital consumers.
We will be launching with a promo, buy any 5 items from over 100 retail partners and get a $20 flat shipping fee. This is DHLs way of showing they are dominant in shipping and eCommerce in Africa.
As TechCrunch highlighted this spring, the launch and expansion of DHLs MallforAfrica supported platform is creating a competitive scenario with e-commerce unicorn Jumia.
Jumia is Africas most visible e-tailer and operates consumer retail and online service verticals in 14 African countries. Headquartered in Lagos, the company raised more than $200 million in an NYSE IPO this April.
DHL launched the Africa eShop product the day before Jumia went public and made its first country expansion only weeks after.

Africa e-tailer Jumia issues post-IPO results amid short-sell assault
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