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WW launches Kurbo, a hotly debated ‘healthy eating’ app aimed at kids

Kurbo Health, a mobile weight loss solution designed to tackle childhood obesity which was acquired for $3 million by WW (the rebranded Weight Watchers), has now relaunched as Kurbo by WW — and not without some controversy. Pre-acquisition, the startup was focused on democratizing access to research, behavior modification techniques, and other tools that were previously only available through expensive programs run by hospitals or other centers.
As a WW product, however, there are concerns that parents putting kids on “diets” will lead to increased anxiety, stress, and disordered eating — in other words, Kurbo will make the problem worse, rather than solving it.


*If* you are worried about your child’s health/lifestyle, give them plenty of nutritious food and make sure they get plenty of fun exercise that helps their mental health. And don’t weigh them. Don’t burden them with numbers, charts or “success/failure.” It’s a slippery slope.
— Jameela Jamil ? (@jameelajamil) August 14, 2019
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