DirecTV Now’s rebranding to ‘AT&T TV NOW’ is officially rolling out

AT&T’s live TV streaming service, DirecTV Now, is getting a new name. The company in July announced that the service would soon be rebranded to AT&T TV NOW at some point later in the summer. The company today confirmed that change is officially rolling out.
The company teased the rebrand’s launch on its Twitter account this afternoon, but didn’t clarify what it meant by “whole new look.” Many assumed the tweet referred to the fact that the DirecTV Now brand — which still remains across all app platforms and social accounts — will finally be removed.
A company spokesperson confirmed the tweet was related to AT&T’s prior announcement of the name change.
That being said, the AT&T DirecTV Now apps haven’t yet been updated in the app stores, so this is the first news that the name change is imminent. (The spokesperson could not speak to the exact timing of the rebrand’s arrival.)

Heads up — this account is about to get a whole new look. Stay tuned for an exciting announcement. ?
— DIRECTV NOW (@directvnow) August 13, 2019
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