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Tyson Foods launches its take on alternative proteins with new Raised & Rooted brand

Earlier today, Tyson Foods announced the launch of its first foray into the meat replacement market with the unveiling of its Raised and Rooted brand.
While the companys plant-based nuggets present a direct challenge to companies like Beyond Meat, Tyson Foods is playing a different game by introducing consumers to foods that are blended with meat and protein replacements.
So its not exactly a direct competitor to Beyond Meat, a former Tyson Foods venture portfolio investment, or Impossible Foods, which are the two current leaders in the growing alterna-beef category.
Rather it seems to be an attempt to up-sell customers on products with less beef for potentially more money? Tyson did not respond to a request for comment by the time of publication.
For Springdale, Ark.-based Tyson Foods, making alternative proteins is less of an optional strategy and more of a necessary response to what could be an existential threat to the traditional meat market in the U.S. and around the world.
By 2040 traditional meat consumption could fall by 33%, according to a recent analysis by the consulting firm A.T. Kearny.
Tyson Foods launches its take on alternative proteins with new Raised & Rooted brand
Chart courtesy of AT Kearny
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