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DHL brings Africa eShop to 20 countries in a competitive nod to Jumia

DHL is expanding its DHL Africa eShop business to 9 additional markets, upping the presence of the global shipping companys e-commerce platform to 20 African countries.
DHL went live with the digital retail app in April, bringing more than 200 U.S. and U.K. sellers from Neiman Marcus to Carters online to African consumers.
Africa eShop operates using startup MallforAfrica.coms white label fulfillment service, Link Commerce. Payment methods include local fintech options, such as Nigerias Paga and Kenyas M-Pesa.
DHLs move to offer Africa eShop to 20 of the continents 54 countries comes a month after Africas most visible (and well funded) e-tailer, Jumia, went public. Jumiawhich operates consumer retail and online service verticals in 14 African countriesraised over $200 million in an NYSE IPO.
DHL brings Africa eShop to 20 countries in a competitive nod to Jumia

Theres a competitive e-commerce scenario brewing between the two platforms. DHL Africa e-Shop touts itself as Africas Largest Online Shopping Platform. Jumia said We believe that our platform is the largest e-commerce marketplace in Africa, in its SEC S1 filing.
Itll take a little more time to shake out the stats behind each companys branding claims.
DHL didnt respond directly to the question of Africa eShops new market moves and competition with Jumia. DHLs growth expansion has always been centered around satisfying our customers wantsAfrica e-Shop will be no different, DHL spokesperson Megan Roper told TechCrunch.
DHLs app takes advantage of the shipping giants existing delivery structure on the continent, able to get goods to doorsteps through its DHL Express courier service.
DHLs partner for the new app, MallforAfrica, brings experience collaborating with a number of big-name retailers, including Macys and Best Buy. MFAs payment and delivery system serves as a digital broker and logistics manager for big-name retailers to sell goods in Africa.
E-commerce ventures have captured the attention of VC investors looking to tap Africas growing consumer markets. McKinsey & Company projects consumer spending on the continent to reach $2.1 trillion by 2025, with e-commerce accounting for up to 10 percent.
Africas e-commerce startup landscape has already seen some ups and downs. Jumias recent IPO filing on the NYSE is a first for any startup operating in Africa. Despite continuing losses, Jumias post-IPO results earned the confidence of Wall Street analysts.

Africa e-tailer Jumia issues post-IPO results amid short-sell assault
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