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Rivals in gaming, Microsoft and Sony team up on cloud services

For the last two decades, Sony and Microsoft’s gaming divisions have been locked in all-out war against one another: on price, on hardware, on franchises, on exclusives… you name it. But it seems they’ve set their enmity aside temporarily that they might better prevent that filthy casual, Google, from joining the fray.
The official team-up, documented in a memorandum of understanding, was announced today, though details are few. But this is clear enough:
The two companies will explore joint development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services. In addition, the two companies will explore the use of current Microsoft Azure datacenter-based solutions for Sony’s game and content-streaming services.
Of course there is no doubt that Sony could have gone with a number of other cloud services for its gaming on demand services. It already runs one, Playstation Now, but the market is expected to expand over the next few years much like cord cutters have driven traditional TV and movie watchers to Netflix and other streaming services. Expansion would surely prove expensive and complicated.

Game streaming’s multi-industry melee is about to begin
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