Jack Dorsey says its time to rethink the fundamental dynamics of Twitter

Twitter CEO Jack Dorsey took the stage today at the TED conference. But instead of giving the standard talk, he answered questions from TEDs Chris Anderson and Whitney Pennington Rodgers.
For most of the interview, Dorsey outlined steps that Twitter has taken to combat abuse and misinformation, but Anderson explained why the companys critics sometimes find those steps so insufficient and unsatisfying. He compared Twitter to the Titanic, and Dorsey to the captain, listening to passengers concerns about the iceberg up ahead then going back to the bridge and showing this extraordinary calm.
Its democracy at stake, its our culture at stake, Anderson said, echoing points made yesterday in a talk by journalist Carole Cadwalladr. So why isnt Twitter addressing these issues with more urgency?
We are working as quickly as we can, but quickness will not get the job done, Dorsey replied. Its focus, its prioritization, its understanding the fundamentals of the network.
He also argued that while Twitter could do a bunch of superficial things to address the things youre talking about, that isnt the real solution.
We want the changes to last, and that means going really, really deep, Dorsey said.
In his view, that means rethinking how Twitter incentivizes user behavior. He suggested that the service works best as an interest-based network, where you log in and see content relevant to your interests, no matter who posted it rather than a network where everyone feels like they need to follow a bunch of other accounts, and then grow their follower numbers in turn.

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