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Moolah Mobile partners with Surge to offer free mobile service with ads

Moolah Mobile is teaming up with SurgePhone Wireless to offer people a new way to pay their cell phone bills — by putting ads on their homescreens.
Moolah CEO Vernell Woods (pictured above) said the startup has already been offering gift cards and other rewards to users who view its homescreen ads. So this is a similar model, except instead of leading to gift cards, the ads are subsidizing cell phone service from Surge.
The ads show up on users’ homescreen during all those interstitial moments between using apps, so the goal is to offer free service without consumers having to change their behavior. Woods said all that ad time adds up, with “the average person who’s using their phone on a consistent basis” viewing “easily between two to three hours” of home screen ads each day. And that’s enough to pay for the “equivalent” of Surge’s $10 monthly plan.
On the other hand, if for some reason a subscriber isn’t hitting the necessary total, Woods said they can also earn more points by accepting offers or taking surveys.
Moolah isn’t the only company using advertising to make previously paid products free. Just last week, I wrote about PreShow, a startup promising a free movie ticket for watching 15 to 20 minutes of ads. (Not everyone was crazy about the idea.)
Moolah Mobile partners with Surge to offer free mobile service with ads
Moolah Mobile screenshot
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