Authorization

Camera maker Insta360 raises $30M as it eyes 2020 IPO

Insta360, one of the pioneers in making 360-degree cameras, just raised $30 million in a Series C+ funding round from Chinese investors, including Everest Venture Capital, MG Holdings and Huajin Capital.
The Shenzhen-based camera maker declined to disclose its latest valuation. It plans to use the fresh proceeds in research and development, marketing and after-sales services in its key international markets, including the United States and Japan, which are the company’s second and third-largest markets behind China.
Some of its past backers include IDG Capital, Qiming Ventures, home appliance maker Suning Holdings Group and file-sharing service Xunlei.
The company started making 360-degree cameras — thus the brand name — in 2014 when founder Liu Jingkang saw a gap in the market for compact, easy-to-use cameras shooting high-definition 360-degree footage. Over the years it has evolved into a four-pronged business covering all sorts of needs: 360-degree cameras for professionals and amateur users creating virtual reality content, action cameras for sports lovers and smartphone accessories for average consumers.
In stark contrast to loss-making GoPro, which Insta360 rivals in the action camera vertical, the Chinese firm has been profitable since 2017 and is planning to file for an initial public offering in China next year, Liu told TechCrunch in an interview. The company declined to provide more details of the planned flotation but said the success of its action camera line has helped it achieve five-times revenue growth in two years and reach profitability.

From professionals to amateurs


Though the VR sector remains in its infant stage, Liu is optimistic that 360 content will become a much sought-after media form in the years to come.
“Many families will be consuming virtual reality content for entertainment in the future, so we have a huge market for 360 content. That’s why we make a 360 camera each year to keep our top-tier position,” said Liu.
Camera maker Insta360 raises $30M as it eyes 2020 IPO
The Insta360 One X / Photo: Insta360
See also:
Leave a comment
News
  • Latest
  • Read
  • Commented
Calendar Content
«    Январь 2021    »
ПнВтСрЧтПтСбВс
 123
45678910
11121314151617
18192021222324
25262728293031