Authorization

Oracle adds more AI features to its suite of sales tools

As the biggest sales and marketing technology firms mature, they are all turning to AI and machine learning to advance the field. This morning it was Oracle’s turn, announcing several AI-fueled features for its suite of sales tools.
Rob Tarkoff, who had previous stints at EMC, Adobe and Lithium, and is now EVP of Oracle CX Cloud says that the company has found ways to increase efficiency in the sales and marketing process by using artificial intelligence to speed up previously manual workflows, while taking advantage of all the data that is part of modern sales and marketing.
For starters, the company wants to help managers and salespeople understand the market better to identify the best prospects in the pipeline. To that end, Oracle is announcing integration with DataFox, the company it purchased last fall. The acquisition gave Oracle the ability to integrate highly detailed company profiles into their Customer Experience Cloud, including information such as SEC filings, job postings, news stories and other data about the company.
Oracle adds more AI features to its suite of sales tools
DataFox company profile. Screenshot: Oracle
See also:
Leave a comment
News
  • Latest
  • Read
  • Commented
Calendar Content
«    Октябрь 2020    »
ПнВтСрЧтПтСбВс
 1234
567891011
12131415161718
19202122232425
262728293031