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YC-backed Aura Vision analyzes video footage to provide new data to retailers

Aura Vision, which is part of the current batch of startups at Y Combinator, helps retailers understand who’s visiting their stores and what they’re doing there.
In other words, if you want to see the demographics of who’s visiting the store, or which displays and products are actually prompting customers to linger, or how long customers have to wait in line, Aura Vision can use existing security camera footage to tell you.
“We are focused on specialty retail — everyone on the retail market that isn’t grocery,” CEO Daniel Martinho-Corbishley told me. “We provide them with insights to help them innovate successfully.”
The company was founded by Martinho-Corbishley, CTO Jamie R. Lomeli and CPO Jonathan Blok. Martinho-Corbishley said he and Lomeli both did Ph.D. research at the University of Southampton on machine learning and computer vision, and they “saw the potential for deep learning in the retail industry,” particularly after they “had a look at what else is out there.”
There are companies are trying to use security footage to provide in-store analytics to retailers — for example, there’s Prism Skylabs, which launched at Disrupt in 2011 and is backed by CrunchFund. Others are using technology like wifi and bluetooth to provide similar data.
YC-backed Aura Vision analyzes video footage to provide new data to retailers
Aura Vision founders
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