Netflix is pursuing more interactive content, including, maybe, a rom-com

On the heels of its groundbreaking foray into interactive storytelling with the choose-your-own-adventure style Black Mirror episode, Bandersnatch, Netflix will look to produce much more interactive entertainment, according to vice president of content, Todd Yellin.
Speaking at the FICCI-Frames conference for Indian media and entertainment in Mumbai, Yellin said in a keynote that audiences could expect many more interactive stories to come from the streaming media service, according to a report in Variety.
We realized, wow, interactive storytelling is something we want to bet more on, Yellin reportedly said. Were doubling down on that. So expect over the next year or two to see more interactive storytelling.
One of the things Yellin floated was the idea of a romantic comedy where the audience would choose will-they or wont-they? It sets up the potential for a world where viewers could determine that Ross and Rachel never go on a break.
The initiative would likely require a lot of heavy lifting from writers, editors and actors. Black Mirror took two years to get from concept to screen and involved a lot of heavy lifting from Netflix .
In Bandersnatch, Netflix collaborated with the writers and directors of Black Mirror to develop the technology to support streaming a film that relied on the branching narrative storytelling structure that required viewers to pick between choices to advance the story.
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