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Salesforce at 20 offers lessons for startup success

Salesforce is celebrating its 20th anniversary today. The company that was once a tiny irritant going after giants in the 1990s Customer Relationship Management (CRM) market, such as Oracle and Siebel Systems, has grown into full-fledged SaaS powerhouse. With an annual run rate exceeding $14 billion, it is by far the most successful pure cloud application ever created.
Twenty years ago, it was just another startup with an idea, hoping to get a product out the door. By now, a legend has built up around the company’s origin story, not unlike Zuckerberg’s dorm room or Jobs’ garage, but it really did all begin in 1999 in an apartment in San Francisco, where a former Oracle executive named Marc Benioff teamed with a developer named Parker Harris to create a piece of business software that ran on the internet. They called it Salesforce .com.
None of the handful of employees who gathered in that apartment on the company’s first day in business in 1999 could possibly have imagined what it would become 20 years later, especially when you consider the start of the dot-com crash was just a year away..

Party like it’s 1999


It all began on March 8, 1999 in the apartment at 1449 Montgomery Street in San Francisco, the site of the first Salesforce office. The original gang of four employees consisted of Benioff and Harris and Harris’s two programming colleagues Dave Moellenhoff and Frank Dominguez. They picked the location because Benioff lived close by.


March 8th 1999 Parker Harris, Dave Moellenhoff, Frank Dominguez, & I showed up at 1449 Montgomery Street & we started a company called https://t.co/GcJjXaxGXz & introduced the end of software (now called the the cloud). Congratulations ?@parkerharris? on 20 amazing years! pic.twitter.com/qIbpbBl2C6
— Marc Benioff (@Benioff) March 5, 2019
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