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Zuckerberg wants messages to auto-expire to make Facebook a “living room”

On feed-based “broader social networks, where people can accumulate friends or followers until the services feel more public . . . it feels more like a town square than a more intimate space like a living room” Facebook CEO Mark Zuckerberg explained in a blog post today. With messaging, groups, and ephemeral stories as the fastest growing social features, Zuckerberg laid out why he’s rethinking Facebook as a private living room where people can be comfortable being themselves without fear of hackers, government spying, and embarrassment from old content — all without encryption allowing bad actors to hide their crimes.
Perhaps this will just be more lip service in a time of PR crisis for Facebook. But with the business imperative fueled by social networking’s shift away from permanent feed broadcasting, Facebook can espouse the philosophy of privacy while in reality servicing its shareholders and bottom line. It’s this alignment that actually spurs product change. We saw Facebook’s agility with last year’s realization that a misinformation- and hate-plagued platform wouldn’t survive long-term so it had to triple its security and moderation staff. And in 2017, recognizing the threat of Stories, it implemented them across its apps. Now Facebook might finally see the dollar signs within privacy.
Zuckerberg wants messages to auto-expire to make Facebook a “living room”

The New York Times’ Mike Isaac recently reported that Facebook planned to unify its Facebook, WhatsApp, and Instagram messaging infrastructure to allow cross-app messaging and end-to-end encryption. And Zuckerberg discussed this and the value of ephemerality on the recent earnings call. But now Zuckerbeg has roadmapped a clearer slate of changes and policies to turn Facebook into a living room:
-Facebook will let users opt in to the ability to send or receive messages across Facebook, WhatsApp, and Instagram
-Facebook wants to expand that interoperability to SMS on Android
-Zuckerberg wants to make ephemerality automatic on messaging threads, so chats disappear by default after a month or year, with users able to control that or put timers on individual messages.
-Facebook plans to limit how long it retains metadata on messages once it’s no longer needed for spam or safety protections
-Facebook will extend end-to-end encryption across its messaging apps but use metadata and other non-content signals to weed out criminals using privacy to hide their misdeeds.
-Facebook won’t store data in countries with a bad track record of privacy abuse such as Russia, even if that means having to shut down or postpone operations in a country
You can read the full blog post from Zuckerberg below:
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