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Search marketing company Botify raises $20M

Botify, a search engine optimization company that works with customers like Expedia and Nike, announced today that it has raised $20 million in Series B funding.
Co-founder and CEO Adrien Menard said that the opportunity in SEO is “even bigger now than in the past,” and that the problem is much broader problem than many realize.
“Most people think about SEO in terms of keyword optimization, but

more than 50 percent of the pages in large websites are not being indexed,” he said. So Botify can identify which pages aren’t being crawled by Google, and then make recommendations on how to better organize your content.
Over time, Botify has also launched a keyword product, as well as tools like a javascript crawler and mobile versus desktop analysis. Menard said the company now offers a platform designed for “optimization of every stage of the search process.”

Botify is an SEO crawler that helps your website optimize for Googlebot
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