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Facebook announces new program for premium video ads

Facebook is expanding its efforts around premium video advertising with a new program called Facebook Showcase.
This follows the announcement last fall of what the company calls In-Stream Reserve advertising — video ads with a curated list of hundreds of publishers, at a set price, with Nielsen-verified audiences. In fact, Facebook said at a press event today that In-Stream Reserve ads are reaching nearly 100 million U.S. viewers each month.
“That’s TV-like scale,” said Head of U.S. Agency Sales Erik Geisler (pictured above). He added that Facebook offers an effective way to reach the younger audiences that are moving away from linear TV, since 43 percent of In-Stream Reserve viewers are between the ages of 18 and 34.
How does Showcase change things? It combines this video advertising with the ability to run ads on a specific content category (including sports, fashion/beauty and the new additions of food and news), and to exclusively sponsor individual shows. And and now advertisers can buy those ads for the 2019-2020 broadcast year.
“It takes In-Stream Reserve from a quarter-by-quarter opportunity [to something] more in line with the upfronts,” Geisler said.
Facebook announces new program for premium video ads
Matthew Henick, Facebook
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