3DEN raises $2M to create pay-as-you-go urban spaces

3DEN is building spaces for what it calls the “in-between moments” of your day.
The name (pronounced “Eden”) comes from the idea of the “third place” — a space that’s neither home nor work. Founder and CEO Ben Silver told me the goal is to create a space that people can use if, say, they’ve got 45 minutes to fill between meetings, or if they’ve just gotten off a red-eye flight and need somewhere to freshen up.
Coffee shops, co-working spaces, gyms or hotels might serve some of those functions, but Silver said 3DEN is “aggregating many different services” and bringing them together into “a very reliable space.” He suggested that the closest analogue might be a members-only clubhouse — except that instead of charging a steep membership fee, 3DEN requires no commitment, with pricing starting at $6 for each 30 minutes of your visit.
Earlier this week, I dropped by the site of the first 3DEN, located in the shopping area of New York City’s Hudson Yards development. The space is still being built, but I saw booths for phone calls, private showers and even swings for relaxing.
Silver said there will be a meditation space and Casper nap pods, too. He emphasized the nature-inspired design, with plenty of trees and plants, as well as the space’s “acoustic zoning,” with some areas designated for socializing and others designed to be quieter and more restful.

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