Adobe acquires Allegorithmic, makers of the Substance texture tools

Adobe today announced that it has acquired Allegorithmic, the French company behind the Substance tools for creating textures that are widely used by AAA game creators, as well as visual effects artists, animators and designers. Over time, Adobe will bring many of Allegorithmics technologies to its various Creative Cloud tools, many of which already offer complementary tools. Beyond those integrations, though, what this acquisition is really about is the fact that 3D design and creating 3D content is becoming increasingly important for the creatives who use Adobes tools. With Adobe Dimensions and, more recently, Project Aerofor creating AR experiences, the company has started focusing on 3D, and this acquisition will bring both talent and technology to the company.
Its worth noting that Adobe previously invested in Allegorithmic and that Dimensions already features integration with Substance, so todays announcement has clearly been in the works for a while.
Adobe acquires Allegorithmic, makers of the Substance texture tools

As Adobes chief product officer Scott Belsky told me, its worth remembering that many of Adobes most important products today were acquisitions, including Photoshop back in 1995. Adobe is a company that has always embraced new DNA and has grown through these critical acquisitions, he said, and noted that Adobe always looks to these acquisitions to see how it can change through them not how it can change the company it acquires. For Creative Cloud, this is one of these acquisitions, he added.
He also noted that while Substance has been around for more than 15 years, theres a lot of tailwind in the industry now that its often easier to render and image than set up a photo or video shoot and then editand retouch those images. Adobe, of course, wants to catch as much of that tailwind as possible.
Adobe acquires Allegorithmic, makers of the Substance texture tools

Adobes Stefano Corazza, who is the companys head of AR, also noted that the Allegorithmic team was among the first to focus on physics-based rendering and that tools like Substance will become increasingly important as creatives try to build realistic AR experiences that need to be as photorealistic as possible and to do that, you need to be able to create materials that are able to reflect light properly, for example. He also stressed that new technologies like Nvidias RTX raytracing hardware will keep pushing the boundaries on photo realism.
The current Substance product line will remain intact, by the way. Adobe obviously knows that it is acquiring a set of tools that have been used for creating games like Assassins Creed, Forza and Call of Duty, but also movies like Blade Runner 2049. Those use cases arent going away. But while Adobe obviously has a long history in the movie industry, this is also a move that takes it deeper into the world of game development. Dont expect to see Adobe launch a competitor to Unity or other game development tools, though. What Belsky seems to be more interested in besides the existing use cases is to enable a wider range of people to make objects in games, for example. He noted theres already a flourishing number of games that allow players to use their own objects and textures, for example, and Adobe wants to offer tools for them, too.
The two companies did not disclose the price of the acquisition.
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