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Alation announces $50M Series C investment as data catalog biz takes off

Alation, a startup that helps crawl a company’s databases in order to build a data search catalogue, announced a $50 million Series C investment today.
The round was led by Sapphire Ventures and Salesforce Ventures. Existing investors Costanoa Ventures, DCVC (Data Collective), Harmony Partners and Icon Ventures also participated. Today’s investment brings the total raised to $82 million, according to Crunchbase data.
The participation of Sapphire Ventures, originally launched by SAP, and Salesforce Ventures, the venture arm of Salesforce, is particularly telling. One of the issues these enterprise software companies face when they go inside large enterprises is helping customer access and understand data wherever it lives. It’s one of the reasons that Salesforce bought Mulesoft for $6.5 billion last year.
This is a problem that employees face, as well. It’s simply inefficient to query multiple databases manually, or to even know what databases exist inside a large organization. Alation uses out-of-the-box connectors to connect to common data sources like Oracle, Redshift, Teradata, Spark and Tableau to create a centralized data catalog.
With that catalog in place, employees can search just as they would with any enterprise search engine with the notable difference that this tool is focussed strictly on structured data inside of supported data sources.
The company goes beyond pure matching to find the data an employee is searching for. Company CEO and co-founder Satyen Sangani says they also use a method to analyze usage to display the most likely result. “What differentiates us in particular is that we look at the logs of how people are using that information,” he explained. This is analogous to how Google uses the PageRank algorithm to measure the popularity of a page based on the number of times people link to a page.
Alation announces $50M Series C investment as data catalog biz takes off
Alation catalog page. Screenshot: Alation
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