Netflix will raise prices for US subscribers, with its most popular plan going up to $13 per month

Netflix is raising fees for U.S. subscribers in its biggest price increase since the company first launched its streaming service 12 years ago.
Depending on your plan, the cost will go up between 13 percent to 18 percent. For the most popular plan (which includes high-definition streaming for up to two devices simultaneously), the price will increase from $11 to $13 per month.
“We change pricing from time to time as we continue investing in great entertainment and improving the overall Netflix experience for the benefit of our members,” the company said in a statement.
It seems inevitable that Netflix would have to raise prices to fund its continually growing bill for original content. Meanwhile, companies like Disney, AT&T/WarnerMedia and NBCUniversal all plan to launch competing services, which probably means they’ll be less willing to license their content to Netflix, and will charge a heftier fee when they do.
At the same time, a price increase risks driving away U.S. subscribers at a time when Netflix may have largely tapped out the domestic market (its real growth opportunities seem to be overseas). Still, Wall Street seems pleased with the news with Netflix shares up 5.9 percent as of 9:53am Eastern.
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