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Holoride’s in-car VR solution is the best thing at CES 2019

After days of demos and announcements and miles of walking, I’m confident in declaring Holoride the best thing at this year’s CES. The designation of “The best thing at CES 2019” is my badging. This isn’t an official award handed-out by a governing body. This is just me saying Holoride is the best thing I’ve seen at the show.
This year’s CES is fine, I guess. The main theme is connecting services around the smart home. There’s a huge range of devices that now support services from Amazon, Google and Apple. CES 2019 also featured the launch of new silicon chipsets and self-driving platforms. But the thing that impressed me the most is from Holoride, a startup from Audi that wants to put VR in cars to entertain and reduce motion sickness.
Iron Man needs help, Rocket told me. And like that I was thrust into a space battle against Thanos’ bad guys. There was an Oculus on my head and my body was dipping and diving, shooting through space, while I was waving my hands around, blasting the enemy. It was straight out of Disney World (partly because Disney helped with the content). Expect I was in Vegas, in the back of an Audi SUV hitting speeds of 90mph on a track.
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