Walmart acquires art and wall decor retailer

Walmarts acquisition spree continues. Only a couple of months after picking up apparel and lingerie brands, ELOQUII and Bare Necessities, respectively, the company on Thursday announced its plans to acquire the assets from online art and wall decor retailer, The deal is expected to close in early 2019, and includes Art.coms catalog, IP, trade name, and U.S. operations.
Walmart did not disclose the amount of the deal, but its said to be in line with Walmarts other recent deals in terms of size. had been doing more than $300 million in annual sales, according to CNBC.
In its announcement, Walmart describes, originally founded in 1998, as the worlds largest online retailer in the art and decor category. It also notes Art.coms wide-ranging assortment includes two million curated images that customers buy as posters, prints, and other art pieces for their home.
The site offers on-demand and customization capabilities, with the majority of its inventory being printed on demand at the time of ordering thats useful, as it means Walmart wont have to house large stores of inventory for this home decor business, as most of it is made-to-order. All the servicing is also done on-site, including custom framing and mounting on canvas and wood, Walmart says.
Art.coms site includes technology like visual search and a way to visualize the art on your own walls, and it offers financing through Affirm and installation through another Walmart partner, Handy.
Walmart says the plan is tooperate Art.coms assets as a standalone and complementary site. It will also add assortment to,, and, in the future. By doing so, customers will have access to millions of additional choices for art, wall decor, and personalized print-on-demand capabilities, says Walmart.
The retailer has been steadily expanding its assortment in long tail categories, like home decor one of the areas of focus with the websites redesign, which rolled out earlier this year. The updated site offers a more modern, cleaner look-and-feel, deeper personalization, improved recommendations, and the addition of speciality shopping experiences in areas like home and fashion. is now one of many acquisitions Walmart has made to capture more of the e-commerce market across those categories and others, with deals forModCloth($75M),Bonobos($310M),Moosejaw ($51M), ShoeBuy, ($3B), and Hayneedle, in addition to the more recent additions ofELOQUII and Bare Necessities.
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