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Hulu with Live TV adds Discovery Networks programming to its core and add-on packages

In September, Hulu and Discovery announced a partnership for live and on-demand programming that would see Discoverys content coming to Hulus streaming service. Today, as promised, those channels are going live with the launch of Discovery Networks programming across all of Hulu with Live TV packages.
That means Hulu with Live TV subscribers will now have access to five new channels in the core package, including Discovery, TLC, Motor Trend, Animal Planet and ID. This is the first time the content from these networks has been available live on Hulus service.
Hulus on-demand service subscription plan, however, offers a number of library episodes from the networks, including shows from Food Network, TLC and HGTV.
In addition to the expansion of the core package, Hulus new add-on bundles focused on Entertainment and Spanish programming are being expanded with Discovery Networks content, as well.
Earlier this month, Hulu announced the launch of these two new add-ons, which are small bundles of channels subscribers can opt to add on top of their core package. The $4.99 per monthEspanol add-on, for example, offers live news and sports networks, including ESPN Deportes, NBC Universo, CNN En Espanol and History Channel En Espanol.
Now, it will includeDiscovery en Espanol andDiscovery Familia as a result of the Hulu-Discovery partnership.
Meanwhile, the $7.99 per month Entertainment add-on has been offeringlive network feeds of LMN (Lifetime Movie Network), FYI, DIY Network, Cooking Channel and CNBC World.
It now gainsDestination America, Discovery Family, Science, Discovery Life and AHC thanks to the deal.
Combined, the new channels bring a variety of popular lifestyle content to Hulus Live TV service, including shows like Fixer Upper, Chopped, 90 Day Fiance, Naked and Afraid, Cupcake Wars, Deadliest Catch, Property Brothers, Alaskan Bush Peopleand House Hunters, for example.
These sorts of home improvement shows and other light reality fare is something that on-demand services, like Netflix, havent quite caught up to. Netflix more recently has been rolling out originals like Nailed It! and Sugar Rush in the competition cooking space to help engage the reality TV audience, but hasnt really had a breakout hit in the home improvement space.
Not doing more in reality TV could be to Netflixs disadvantage. Hulus data has shown this content is often heavily binged, with one-third ofAlaskan Bush Peoples audience binge-watching the entire series, for instance.
And on Sundays, viewers are streaming multiple episodes of the other titles, it says, including90 Day Fiance, Property Brothers, House Hunters, Fixer Upper, Deadliest Catch, Naked and Afraid, Chopped and Cupcake Wars. The latter, Cupcake Wars, also saw its audience streaming 50 percent more hours this year than the last, the company noted.
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