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Apple launches app development program for female entrepreneurs

Apple is looking to better support female-identifying founders through its new Entrepreneur Camp, a technology lab focused on app development.
The free two-week camp, which kicks off in January, will give female founders the opportunity to receive one-on-one coding assistance from Apple engineers, as well as attend sessions on design, technology and App Store marketing. The idea is to help teams shave off overall development time.
To be eligible to participate, the company must be female-founded, female co-founded or female-led, and have at least one woman on the development team. The program is inclusive to all who identify as women.
For companies that are currently Android-only, Entrepreneur Camp could be an opportunity for them to learn more about Apple’s ecosystem and get support directly from the technology’s creators. For Apple, it’s an opportunity to increase both the quantity and quality of apps in its store.

Apple’s App Store revenue nearly double that of Google Play in first half of 2018
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