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Snap launches a certification program for AR shops to craft branded lenses

Snap has announced a partner program intended to make it easer for brands to get on board with — and pay for — its augmented reality ‘lenses’ by helping advertisers find certified AR shops to craft the digital product placements on their behalf.
The move follows the visual messaging platform opening up lenses, almost a year ago, to outside developers — with the launch of a Lens Studio AR developer tool.
Snap’s lenses use a combination of AR and hyper personalization as their selling strategy — by superimposing branded content directly onto users’ faces and/or around their person. This means the advert becomes all but inescapable (at least to the user’s friends) as branded stuff gets mapped onto and/or injected into their personal content where it can piggyback on social sharing to shoot for viral spread.
At launch, Snap says the global Lens Creative Partner Program has more than 30 certified ‘creators’ listed — with the largest number located in the US, followed by the UK, then Canada and Australia. (A similar number of partner shops are also badged as global.)
Snap says additional regions are being launched in a few weeks, and it says it’s expecting to onboard 100+ creators over the next few months.
Snap launches a certification program for AR shops to craft branded lenses
Snap Lens Creative Partners program AR shop, Social Snack, with content created for Hasbro
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