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As stock rises on a slim earnings beat, eBay tells analysts to focus on payments and ads

Despite increasing competition from traditional retailers like Walmart and Target, which have invested heavily in e-commerce, and the whupping it’s routinely taking from Amazon among pure e-commerce companies, eBay the 20-year-old lumbering Pez dispenser of an e-tailer, keeps plugging along.
Now, as it manages to eke out another earnings win by matching analysts’ expectations, the company is telling the bankers that watch it to look to advertising and payments for its future growth.
The company met analysts’ estimates of revenue totaling $2.65 billion, up from $2.41 billion in the year-ago period. That amounts to adjusted earnings of 56 cents per share, up from 48 cents per share in the year-ago period and beating analyst estimates of 54 cents per share. Profits for the company hit $720 million for the quarter.
The news sent shares up over 4 percent in trading after the market closed on Tuesday.
As stock rises on a slim earnings beat, eBay tells analysts to focus on payments and ads

But more interesting than the the tepid results was its outlook for the future. Right now, eBay is at a crossroads as it tries to get a new group of users to forget about its past as a marketplace for used goods and resellers — and as a more pure e-commerce company.
“This quarter we continued to make foundational investments to improve the long-term competitiveness of our marketplace while setting the stage for significant growth opportunities,” said CEO Devin Wenig in a statement. “We will continue to innovate the customer experience while executing our growth initiatives in Payments and Advertising to position eBay for future success.”
The fact is, eBay is growing. It saw the number of active buyers across the platform increase by 4 percent, and has 177 million global active buyers. While that number is dwarfed by Amazon’s over 300 million global buyers (as of 2017), it’s one of the largest retailers in the U.S. The company’s StubHub business saw revenues of $291 million, up 7 percent from the year-ago period and sales of $1.2 billion. Its classified payments also grew.
As eBay looks ahead, payments and advertising are going to receive a bulk of the company’s internal investment dollars as it tries to complete the rollout of a new payment experience in the wake of its divorce from PayPal and its embrace of Adyen, Apple Pay, and the technology-based financial services company, Square.

Ebay to add support for Apple Pay, partners with Square Capital on seller financing
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