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Incentive for pollsters to mislead public, MP warns

A senior MP has warned that opinion polls could be used to exploit uncertainty for profit during election and referendum campaigns.
Nicky Morgan, chairwoman of the powerful Treasury Committee, has written to British Polling Council (BPC) president Sir John Curtice, to highlight risks posed by private polling to the integrity of financial markets.
It follows a Bloomberg report into how private polling data sold by the likes of YouGov, Survation and ICM in the run-up to the 2016 Brexit vote was used by hedge funds.Several firms bought the surveys to cash in on extreme volatility in currency markets by betting on the price of sterling and profit from the result of the EU referendum.The pound was trading above $1.50 on the eve of the vote, before falling to $1.32 when it became clear that Leave was going to win, earning millions for those who had gambled correctly."The integrity of UK financial markets is a key concern of the Treasury Committee, and the Bloomberg report raises concerns in this regard," Ms Morgan said.
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