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Javid: 'Mountain to climb' to win over ethnic minorities

By Alan McGuinness, political reporter, in Birmingham
The Conservatives have a "massive mountain to climb" to win over ethnic minority voters, Sajid Javid has admitted.
The home secretary told a fringe event at the Tory party conference in Birmingham that the party had to gain the backing of such voters - otherwise it had no hope of winning power.Citing polls which show people from ethnic minorities are - by wide margins - unlikely to vote Conservative, he said: "We've got a massive mountain to climb, but it's incredibly important."Because if you look at the demographics, if you look at the numbers, if you can't win over ethnic minorities, you will not win the next general election."It's just absolutely as simple as that."

He said the party had suffered for years because of Enoch Powell's Rivers of Blood 1968 speech on immigration, but for subsequent generations "those ties to what may have happened in the past are much looser"."It gives us a fresh opportunity to get our message across, to move away from some of the things in the past that we would be embarrassed about and increase our appeal," he said.He said while ethnic minority voters want the same things people from other backgrounds aspire to - prosperity for their family and a good job - they also want concerns about racism addressed.Mr Javid said it "still exists in some sections of society" - and he receives such abuse daily on social media.
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