Japanese eel farm ad caused outrage as 'sexist and perverse' (VIDEO)

Japanese eel farm ad caused outrage as 'sexist and perverse' (VIDEO)A city in Japan has been forced to pull a online promotional video intended to boost the local eel industry following criticism that it demeaned women.

The two-minute video, set to gentle piano music, shows a teenage girl dressed in a black swimsuit, swimming, Man from Atlantis-style, in an outdoor pool and asking to be fed.

In other scenes, she is seen sitting at the poolside and playing with a hula hoop, before the advertisement takes a bizarre twist. After apparently spending a year being fattened up, she dives into the pool and transforms into an eel, offering a cheery Goodbye as she swims away.

The male narrator, meanwhile, describes how he had vowed to do all he could to nurture her. I fed her delicious food until she was full, and allowed her to get plenty of sleep, he says.

Seconds later viewers are treated to a close-up of eel being cooked on a barbecue grill. We take great care when farming our eels, says the narrator.

The ad went viral before it was withdrawn by Shibushi city on the south-western island of Kyushu.

Social media users described it as perverse.

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