Heinz bottles it: Salad Cream name is staying

Salad Cream will not be changing its name after Heinz faced a huge backlash to proposals to rebrand the condiment.
The food giant announced in June it would rebrand Salad Cream to Sandwich Cream, to better reflect the primary use of the sauce.
But the decision was met with ridicule, and fans threatened to boycott the company if the name changed.A survey carried out by the company found 87% of people wanted the Salad Cream brand to remain, and rejected the alternatives of fish finger sauce, chip sauce, and roast potato sauce.
Heinz bottles it:В Salad Cream name is staying

Presenters Denise Van Outen and Graham Norton helped relaunch Heinz Salad Cream in 2000
Joel Hughes, senior brand manager at Heinz, said: "From TV debates to conversations around the dinner table, it seems everyone has a real fondness for not only the iconic, zingy flavour of Heinz Salad Cream, but the name too."Thousands of you shared your thoughts and suggested new ideas, all of which were considered, but it became clear that the British public wanted to keep Heinz Salad Cream, and any other name just wouldn't do.
See also:
Leave a comment
  • Latest
  • Read
  • Commented
Calendar Content
«    Февраль 2020    »