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Jack's store is an Aldi and Lidl tribute act

Jack's doesn't feel like being in a Tesco.
The labelling is different, the layout, the checkouts, the uniforms (they don't have them - just aprons). The aisles are wider. Even the flooring is different.The Tesco connection isn't a secret. There is a big sign on the front of the store, emblazoned with the name Jack's, and including a line at the bottom saying that it's part of "the Tesco family".:: Tesco takes on Aldi and Lidl as Jack's store unveiledBut nor is that link pushed. Wander round this store and you could comfortably leave unaware that your money was going towards the biggest supermarket in the country.
Jack's store is an Aldi and Lidl tribute act

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'Simplicity' behind the Jack's price promise
And that, of course, is what Tesco are after. A fresh concept, one that doesn't feel like a mini-Tesco, or a Tesco-lite, or any other derivation. It's supposed to be different. And it is.Let's start with those aisles. Walk around Jack's, and it feels wider and more spacious. That means three things - firstly, that a reluctant supermarket shopper like me feels less claustrophobic and hemmed in by the shelves.Secondly, it means you have less shelf-space to stock products - but, then again, that's the point of a store like Jack's.But thirdly, and perhaps most interestingly, it also means that it's easier for staff to get past the trollies of customers, in order to stack the shelves. Gaps can be filled quicker.
Jack's store is an Aldi and Lidl tribute act

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The chain will have 1,800 of its own-brand range items to buy in its 15 stores
To that end, Jack's also has more products that are presented on pallets, which can be wheeled in straight from the stockroom. Or else items are brought to the shop in cardboard boxes that quickly convert into trays to speed up the process of getting them on to the shelf.
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