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Hay Festival delivers ?70m boost to local economy

The Hay literature festival has delivered a ?70m boost to the local economy over the last three years, research has revealed.
In 2018, the early-summer event generated ?25.8m alone, an increase of 26pc on 2016, according to analysis by data collection consultancy QPS Research.
The Hay Festival has attracted visitors from more than 40 countries, stretching as far and wide as Afghanistan and Venezuela. Of the 273,000 that attended the festival in 2018, almost half (41pc) stayed in local accommodation for an average of four nights.
Hay Festival delivers ?70m boost to local economy

Founded in 1987 around a kitchen table, the festival has grown into a major global event and hosted high-profile politicians, Nobel Prize winners, comedians, philosophers and movie stars. In its first year just 1,000 people turned up. Former US President Bill Clinton, who attended the event in 2001, called it the “Woodstock of the mind”.
Next year’s event is scheduled to take place between May 23 and June 2.
The town is located on the Welsh border and has a population of just 1,500. Hay is twinned with Timbuktu in Mali.
Culture minister Lord Elis-Thomas said: "This research goes to show how the local economy also benefits from the festival – and is testimony to the warm welcome that visitors receive in Hay every year.  The festival has long been one of Wales’ iconic events and long may the success continue.”
Hay Festival development director Maggie Kerr said: “Hay’s bookshops, shops, galleries, cafes, restaurants, campsites, hotels and community all give a welcome like no other place.”
Hay Festival delivers ?70m boost to local economy
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