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Sainsbury's Coupe thinks big as sector reshapes

The boss of Sainsbury’s is building a legacy of mega deals in a bid to strengthen Britain’s second biggest ­supermarket in a fast-changing grocery market.
Chief executive Mike Coupe is embarking on his second bumper tie-up in as many years. He is attempting to drive through a colossal ?15bn merger between Sainsbury’s and Asda, as he looks to leapfrog Tesco and fend off Amazon, Aldi and Lidl in one fell swoop. 
The move comes hot on the heels of a ?1.4bn deal to buy Argos from Home Retail Group in 2016. The deal aimed to reinforce Sainsbury’s amid the growing popularity of online shopping and Amazon’s shift into UK grocery retailing. 
It involved launching ­Argos concessions in Sainsbury’s shops, encouraging shoppers to buy Argos ­products online, pick them up in-store and hopefully buy something in the supermarket along the way. 
Sainsbury's Coupe thinks big as sector reshapes

Mike Coupe has previously spoken of the importance of having a strong online presence and improving efficiency to compete with Amazon

Credit:
Bloomberg
However, the reaction among analysts was mixed, with some seeing the strategic benefits, while others questioned the logic. 
Mr Coupe took over at Sainsbury’s in 2014 from ­Justin King, who joined ­private equity outfit Terra Firma Capital Partners.
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