Fortnum & Mason toasts record number of UK festive shoppers

Fortnum & Mason, the 310-year-old upmarket grocer that counts the Royals as regular customers, has toasted a rise in festive sales on the back of a record number of domestic shoppers.
The business posted a 13pc rise in like-for-like sales over the five weeks to December 31, with 77pc of all sales at its famous Piccadilly store being driven by UK shoppers. Online sales were also 23pc higher than last year. 
"We take great pride in the fact that at a time when the high street is under pressure, our stores, restaurants, bars and quality products are being enjoyed by our domestic customers more than ever," commented Ewan Venters, chief executive. 
Fortnum & Mason toasts record number of UK festive shoppers

Fortnum & Mason sales have been boosted by UK shoppers
Since Mr Venters joined the business in 2012, he has driven a strategy to ensure the brand isn't just a tourist attraction, resulting in the average number of domestic customers rising to 60pc, compared to 30pc before his arrival. 
“In a climate of financial uncertainty, these are very encouraging results," added Mr Venters.
The company enjoyed strong sales of its advent calendars, which were priced between ?6.95 and ?125 for a wooden version,
Over 80pc of everything sold at Fortnum & Mason is manufactured in the UK and the business often works with third generation suppliers who have made puddings, biscuits and butter for the brand for hundreds of years.
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