Retailers launch their 2017 Christmas adverts - which is your favourite?

The John Lewis Christmas advert,always the most eagerly-anticipated of the festive ads, was released earlier today to great fanfare.
The advert's star isMoz the Monster, thesaucer-eyed imaginary friend of seven year-old Joe.
While the John Lewis offering usually inspires the mostchatter, an array of other well-known retailers have released their 2017 Christmas ads as well, from Argos and M&S, to Aldi and Lidl. Butwhich of the adsdo you prefer?


Argoswas first to launch its advert, featuringpointy-earedelves, this year's must-havechildren's toys, andfuturistic rocket-powered sleighs.
The advert shows anArgos distribution centre where a troupe of elves are helping Santa deliver hundreds of thousands of toys, including this season's mostpopular gadgets, such as theHatchimals Egg Surprise and Star Wars Robot BB-8.
The action shifts gear as one childs long-awaited Christmas present, a Teksta voice-recognition robotic puppy, is found wandering the aisles by an elf.The quick-thinking elf scans the toyto reveal its intended recipient on-screen, whose familys gifts are departing from gate nine.
A speedy chaseacross the distribution centre ensues,in which the elf pulls out all the stops to ensure the robotic puppy makes it onto the sleigh to bedelivered to the child intime for Christmas.
The ad is intended to illustrateArgoss commitment to super speedy delivery, with online orders delivered in as little as four hours, it said.On Christmas Eve, Fast Track orders placed by 1pm will be delivered by 6pm (subject to availability).

John Lewis

John Lewis' advert is a two-minute tale of the friendship betweena young boy, Joe,and his imaginary monster under the bed, Moz.
Set toa cover of The Beatles song Golden Slumbers by Manchester band Elbow, the advert sees Moz and Joestrike up a friendship based on a mutual love of late-night Scalextric and apiggyback game.
After noticing that thelate nights are starting to take their toll on Joe, Moz gives his friend a night light for Christmas to help him fall asleep - but it also makes Moz disappear (until Joe turns the light off).
[img]" alt="John Lewis Christmas Advert 2017: Meet Moz The Monster"/>
John Lewis Christmas Advert 2017: Meet Moz The Monster
While last year's John Lewis offering - the trampoline-loving Buster the Boxer - was light-hearted, this year sees a return to the tear-jerking tone shoppers have come to expect from the department store's festive ad.
The director Michel Gondry, who won an Oscar as a writer of the film Eternal Sunshine Of The Spotless Mind said: "When I told my ex-girlfriend I was doing the nextJohnLewisChristmas film she said, 'You have big shoes to fill, thisJohnLewiscommercial must make people cry, don't forget'. Last week I showed it to her and she cried. Phew."


Asda's advert introducesus tothe supermarket's Christmas Willy Wonka-styleworkshop the Imaginarium that a young girl and her grandfather havesneaked into.
Walking through the workshop the pairdiscover the secrets behind Asdas festive ranges. There'sa giant pop-up Christmas cookbook revealing two Asda chefs preparing a Christmas dinner of roast turkey and Wagyu beef dripping roast potatoes, and an adult-only, futuristic gin room where truffles are being infused with gin by a giant "gin laser".
Eilidh Macaskillof Asda, said: By Combining CGI animation and some spectacular real life venues, the Imaginarium is depicted as a maze of rooms containing magical machines and enchanting experiments. The ad is a love letter to our customers and products.


Paddington Bear is the star of this year's Marks & Spenceradvert, to tie in with the release of the new filmPaddington 2 which hits cinemas on Friday.
The 90-second commercial called Paddington and the Christmas Visitor, sees the animated movie version of the duffle-coat-wearing bear inadvertently save Christmas for his neighbours.
Mistaking a bearded burglar wearing a red coat and red stocking on his head for Santa, Paddington assists him in returning all of the pinched presents back to where they belong.
The adfeatures Ben Whishaw as the voice of Paddington, and also sees a cameo-appearance by veteran newsreader Angela Rippon.


Kevin the Carrot makes a comeback in this year's Aldi Christmas ad, and this time he's fallen in love.
The action takes place on a train with Kevin spotting Katie the Carrotacross a table covered in festive grub. As Kevin makes his way across the table towards her, he dodges a dead gingerbread man andtrips and stumbles on the food before landing in her arms.

Kevin the Carrot finds love in new Aldi Christmas advert
The 60-secondadvert, narrated by Jim Broadbent,includes subtle nods to blockbuster films, such as The BodyGuard,Titanicand Murder on the Orient Express which launched in cinemas this week.
Aldi hopes the ad will be as successful as the last, with the retailer boostingits Christmas sales by 15pc last year, in partdue to the popularity of its Christmas advertising campaign it said.
Adam Zavalis, marketing director at Aldi UK, said: We just had to bring [Kevin] back again this year to help showcase our latest show-stopping festive range. Lets hope Katie the Carrot loves Kevin as much as we all do.


Budget supermarket has launched not onebut three Christmas adverts.Each execution of the campaign portrays a different persona;a mince pie maverick, a cavalier carver, and a double dipper.
Claire Farrant ofLidl UK, said: Our campaign Every Lidl Thing For Christmas has been developed to showcase the fantastic breadth of food and drink we have for the UK customer at Lidl."
Last month, Kantar Worldpanel figures from thethree months to Octoberrevealed that Lidl is Britain's fastestgrowing grocerychain, with sales rising by 16pc andan overall market share of 5.2pc.


Tesco has launched its 2017 Christmas campaign with the first of five television adverts which "celebrate the different ways millions of UK shoppers enjoy Christmas, and how great food sits at the heart of it all".
The first ad is all about the turkey and how different families cook theirs; frombarbecuing to basting.
Alessandra Bellini, Tesco's Chief Customer Officer said:As part of our campaign this year, we're delighted to work with our long-term charity partners FareShare and The Trussell Trust to donate [/IMG]

House of Fraser

House of Fraser has launched its 2017 Christmas campaign with the theme of "Bring Merry Back".
The campaign centres on two sisters, shown as children in the1980s, and in the modern day. Viewers are taken on a journey showing the sisters celebrating Christmas together as children, and how their family traditions with their own kids are echoed in 2017.
Paddy Earnshaw, House of Fraser's chief marketing officer, said:Were aiming to rekindle that childhood nostalgia and help our customers end the year on a high, with a good old-fashioned Christmas.

Toys R Us

Toys R Us'30-second commercialcentres arounda giraffe called Geoffrey who runs his ownToys 'R' Us store.
On Christmas Eve, Geoffrey awaits a special guest; Santa, who's shopping for Christmas presents. After locking up his sleigh, Santa walks inside the store to pick up the children's gifts, but when he leaves henotices that hisreindeer have disappeared. Luckily,Geoffrey's there to save the day.
Mike Coogan ofToys R Us, said Animated graphics are highly advanced, and we felt Geoffrey deserved to reach the hearts and minds of a brand new generation in a new, modern format."

Currys PC World

Currys PC World's Christmas campaign aims to showcasehow the electrical retailer helps customers "get it right"at Christmas, with first-hand advice and recommendations fromstore colleagues.
Humorous family scenarios are usedbring to life thedifficulties in choosingthe right Christmas gifts, with three separate editsdramatisinga real-life initiative by the retailer which allowsstore colleagues to try out Currys PC World productsfor themselvesat home,so that theyre able to give truly first-hand advice to shoppers in store.


Online department store last week launched its 90-second animated edit which shows Anna, aided by her cuddly wolf toy, attempt to givea pink cubed present to everyone on her Christmas gift list, including the person who deserves it the most (as he never receives presents of his own); Santa.
Kenyatte Nelson ofVery, said:As a pureplay online retailer, we have no high street presence soresonating emotionally with our audienceduring the Christmas period is vitally important.This year, Verys Christmas campaign focuses on the joy of giving.Its this emotion and unique feeling that we shine a spotlight on through our campaign.
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